Brainmine, who better to predict the latest PPC trends than our amazing head of PPC? Read on for the top 5 2021 trends that they think will affect pay per click advertising in the coming year. Brainmine is the best digital marketing company inPune, India As a digital marketing agency we offer professional digital marketing services in SEO, SEM, PPC campaigns web solutions
1. Less Data
In 2020,
Google Ads made a change which meant that advertisers could see less search
query data in their reports - we saw a 30% -35% drop in search query data as
this change was made. In addition, websites require very strict cookie policies
in place and require users to accept their own policies to track their
marketing activity, such as how they engage on the website using Google
Analytics Huh.
What does this mean?
Advertisers have less visibility of users'
search queries and behavior. This means making decisions based on less data -
so advertisers will need to be more flexible.
2. Automation
This is something that crops up every year and
is no different in 2021. Advertisers need to be more reliant on automation,
provided they have the right conversion set up that focuses on high quality
leads (eg track conversions instead of inquiry forms). Click the link),
otherwise the platforms will optimize across the board. Furthermore, given the
scarcity in available data, advertisers will rely more on bid automation or
smart campaigns.
3. Ad Formats and Messaging
In 2021 Google will phase out expanded text
ads and move to responsive search ads. With a wide variety of ad combinations
in this ad format, it is so important that advertisers use the right message to
capture their target audience.
RSAs (Responsive Search Ads) and DSAs (Dynamic
Search Ads) are now more prominent and in many cases we are seeing that these
improve standard ad formats, so switching to key metrics like CTR, CPC is a May
inspire regeneration. And conversion.
4. Ecommerce Growth
The COVID-19 epidemic in countries around the
world and the resulting lockdown mean that people have to depend on buying
online in 2020. Last year we onboarded three companies that set up online
businesses during lockdown and saw huge success by promoting through their
website. Google Shopping - and we expect it to continue in 2021.
