5 PPC Trends to Watch Out For in 2021

 Brainmine, who better to predict the latest PPC trends than our amazing head of PPC? Read on for the top 5 2021 trends that they think will affect pay per click advertising in the coming year. Brainmine is the best digital marketing company inPune, India As a digital marketing agency we offer professional digital marketing services in SEO, SEM, PPC campaigns web solutions

1. Less Data

In 2020, Google Ads made a change which meant that advertisers could see less search query data in their reports - we saw a 30% -35% drop in search query data as this change was made. In addition, websites require very strict cookie policies in place and require users to accept their own policies to track their marketing activity, such as how they engage on the website using Google Analytics Huh.

What does this mean? 

Advertisers have less visibility of users' search queries and behavior. This means making decisions based on less data - so advertisers will need to be more flexible.

2. Automation

This is something that crops up every year and is no different in 2021. Advertisers need to be more reliant on automation, provided they have the right conversion set up that focuses on high quality leads (eg track conversions instead of inquiry forms). Click the link), otherwise the platforms will optimize across the board. Furthermore, given the scarcity in available data, advertisers will rely more on bid automation or smart campaigns.

3. Ad Formats and Messaging

In 2021 Google will phase out expanded text ads and move to responsive search ads. With a wide variety of ad combinations in this ad format, it is so important that advertisers use the right message to capture their target audience.

 

RSAs (Responsive Search Ads) and DSAs (Dynamic Search Ads) are now more prominent and in many cases we are seeing that these improve standard ad formats, so switching to key metrics like CTR, CPC is a May inspire regeneration. And conversion.

4. Ecommerce Growth

The COVID-19 epidemic in countries around the world and the resulting lockdown mean that people have to depend on buying online in 2020. Last year we onboarded three companies that set up online businesses during lockdown and saw huge success by promoting through their website. Google Shopping - and we expect it to continue in 2021.

 This will make the ad space more competitive with advertisers and potentially increase click costs, but these days the purchase intention is higher online.

5 Tips for choosing the right Digital Marketing Agency in Mumbai

Digital marketing has become more complex with the revolution in technology. Therefore, you should always keep a professional digital marketing company in Mumbai. Nowadays, the Internet has changed the way of marketing that people follow for almost everything. Today consumers are more dependent on the online market for the products or services they want. Digital marketing services have become so important in today's era that everyone has to build a digital presence for their brand.

1)      Check the Agency’s Site Performance

The website of any digital marketing agency is an important factor to consider when you appoint it. How well the agency's site is performing, this gives you a picture of how effective their services will be for your digital marketing plan, the main reason for this investigation being to confirm that the agency is handling your project. Whether capable enough. To succeed in your business you need to choose the best digital marketing company in Mumbai. 

2)      Find out your goals and budget]

The performance of your business depends on which internet marketing agency you choose. There are many products and services that a digital marketing agency provides such as web development, search engine optimization, search engine marketing, video creation, social media marketing, designing and branding and much more to provide awareness to your brand.

3)      Identify your Digital Marketing Platforms

Digital marketing depends on your target crowd. If you want a dynamic presence in social media, then you should look for a social media company that is an excellent creative in its portfolio as compared to other digital marketing agency in Mumbai. So the digital marketing strategy is planned according to the target audience. It helps to reach the desired and relevant location and audience.

4)      Figure out Agency which understands your requirement well

When you choose a creative digital marketing agency, make sure that you get a clear picture of what agency will be able to deliver your business. Creativity is important and that is the strategy and for the right strategy it is important that the agency analyze and understand your business and competitors.

You should know that you can achieve satisfactory ROI by getting more inquiries and conversions by different marketing tactics from your target audience

5)      100% transparency is your right

Transparency is essential in digital marketing which will help build trust between you and the agency you hire. Keep an understanding that they provide complete transparency of costs and planning that they employ for your digital marketing services. It builds stability of long and healthy business relationships with any commercial advertising agency or digital marketing agency in Mumbai.

           

Brainmine: Comes Up with the Best Digital Marketing, Web Design, and Development Solutions

 

Recognized as the best SEO company in Pune Brainmine is one on which you can trust knowing that you are in safe hands. We help in maximizing the ROI and thus you can now find it easy to gain attention amid the crowd. Our experts handle things in the right way and thus you can now get rid of all the worries.

We provide the customized web design and development services and you can now give your site global recognition. It’s time to get in touch with us and we are always ready to support you. Our experts would clarify all the doubts and you can now get familiar with all the positive aspects.

We provide round the clock support and anytime you can speak to our expert as we come up with the best digital marketing services and you can now promote your site on the digital media. Our digital marketing services include SEO, SMO, PPC, SRM, and many more along with Website designing and development. We ensure that your site would achieve an estimable position in the search engines and it brings in the confidence to go ahead. It’s time to avail of our services and you can now achieve success in real-time.

Responsive Web Designing:

Wondering how to create a responsive layout? Now, you can get rid of all the worries knowing that we are here to create a responsive design and it fits any resolution or screen size. We create the best-suited design for every layout and you can now feel good knowing that your site gets better recognition online.

Next, we arrange the SMO campaigns and social media is the biggest platform to promote your site. Here, you would get the option to interact with real-time users and you can find it easy to promote your brand. It’s time to get the best SEO services in Pune and you can now comprehend the true importance of search engine optimization. So, you can give your business a new start and we are here to turn out with feasible solutions.

Why choose us?

With uncountable reasons here are mentioned a few reasons to choose us:

●       We handle the works professionally and you can now get the real benefits. Simply, you tell us your requirement and we would work accordingly.

●       We give you 24*7 support and you can thus clear the doubts before we start working. It makes you feel confident knowing that you are in the right place.

●       We provide the best after-sale support and thus you can keep on increasing the visibility of your site online.

In this way, you can now improve your business set up and you can find it easy to get more users showing interest in the products and services you offer. If you are searching for the best SEO company in Pune then you must contact Brainmine. We help you to come up as a successful person handling your business efficiently. Finally, you can start generating profits and your business keeps on growing.

Summary:

Choosing the best SEO Company is a tough concern for many people. Digital marketing and Google assistance have made the search for a reliable SEO Company easier. Through this technique, several contacts can be found which makes the complete process of selecting the best SEO Company smoother after checking the online reviews.

About Brainmine

You can come across various SEO companies in Pune among which Brainmine Web Solution is a renowned SEO Company Pune. The team of experts is well-versed in digital marketing which includes not only SEO but Social media marketing too. They allow the company to run smoothly. The efforts of sincere employees helped the company to reach its peak of success.

Social Media Agency - Brainmine

 How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social media has become an essential part of our routine. From being connected with our friends to sharing the most important moments of our lives, social media has started playing an important role. In a case of clicks, we get a sense of everything happening in the world around us. The advent of technology and easy access to the Internet has given a power to the development of social media platforms, opening up a profitable world of social media marketing in which taking your brand or product to a global audience is less time consuming and comparatively it's easy. Thus, with the help of such online platforms, social media marketing company  in Pune and around the world are giving brands a chance to recreate their marketing game.

Power with social media marketing

When we talk about marketing, our idea immediately becomes a staple of traditional styles of promotion such as print advertising, hoardings, flyers or pamphlets, TV, newspapers, radio, etc. All these are successful in creating brand awareness by reaching a wide audience. As well as achieving ROI over time.

But, what if you have the power to double the audience at a lower cost than offline marketing? Sounds like a plan, isn't it? Okay, that's the power that social media marketing holds: reaching the world in just a few clicks!

Global digitization has taken marketing to a whole new level. From start-ups to experienced brands, every business is trying to leverage this immense power of social media marketing and create a win-win strategy that will make their brand the talk of the town.

What makes social media marketing so attractive and effective?

Meet your customers here- One of the biggest plus points of marketing on social media platforms is that most of your target audience is also a part of it. Most of them either already have an account on Facebook, Instagram, Twitter etc. or will create one in time. In addition, the large amount of time spent by individuals on social media platforms makes it an attractive location for marketers. Experts suggest that there are around 3.48 billion social media users in 2019, and the number is steadily increasing.

Listening to yourself - To ensure that your brand message is delivered correctly to your target audience, social media marketing companies design a marketing strategy based on purpose. Social media platforms provide an opportunity to communicate your brand message both formal and informal. However, determining the suitability of the platform depends on your messaging line and your target audience. For example, for Facebook, Instagram and Twitter, you can use an informal style of message delivered creatively. Conversely, if you are marketing through Linkedin, your message will have a more formal and to-the-point tone, and your audience will likely work professionally related to different levels of hierarchy. To listen to yourself, choosing the appropriate platform is as important as choosing your style of communication.

Cost-effective for your pocket - One of the biggest reasons you have to choose social media marketing for your company or brand is that it allows you to reach your desired result in a pocket-friendly manner! Creating and publishing content on social media, interacting with followers, builds goodwill and brand trust while increasing traffic without investing too much money. According to HubSpot, 84% of marketers were successful in generating traffic, with six hours of effort on social media per week. Depending on your goals, running ads on Facebook, Twitter or LinkedIn can be a lot more cost effective than offline marketing. No matter your budget, marketing on social media channels can help your brand benefit the audience in an organic (non-paid) way, which is not an option in the case of offline marketing.

Scope for high conversion rates - According to HubSpot, social media has a 100% higher lead conversion rate than outbound marketing methods. In addition, every follower you follow or interact with is a potential lead you can turn into a happy customer. As your followers grow, so does your brand presence around the world, without spending a marketing budget.

Social media marketing is a smart and effective way to take your brand to everyone who owns a smartphone. Not only this, you can also track and manage the progress of your online marketing campaigns and modify them according to the changing marketing trends without any hassle. To help you plan, execute and track your online marketing plan to enhance your brand presence, you can hire a social media marketing company in Pune or any other city suitable for you. So, create a winning marketing strategy and make your brand the talk of the town. All

What are the Current Trends in Website Design

 Designing has evolved dramatically during the decade. Technological leaps have forced people's understanding and understanding of art and design to be presented in human life. Imagination and visual, delight and appeal. The display of words that floats and is oddly bound to add attraction to readers.

Website design companies focus on trends ranging from structured formats, from banner designs to icon graphics to color orientation and even FONT! The role of designing has gained paramount importance in the last few years. With the boom of smartphones in India, app design and UX interaction designing has suddenly gained immense popularity and momentum.

As a dynamic website design company in Pune, Brainmine Web Solutions is keen to focus on and present these key trend-changing designs in its design deliverables.

1. EVOLVING RESPONSIVE MOBILE DESIGNS

Say hello On the design to the world of ...

 While the website design company in Pune, India is still evolving to global design standards, responsive or mobile based designs are already a norm. Today's design focuses on how to layout company product information or web content information in a mobile-friendly way, with a clear focus to deliver a delightful user experience to a mobile user.

 With around 76% and up users moving their user interactions exclusively to mobile, it is natural that your website is mobile designed and engaging enough to easily engage users. Webflow mainly looks after mobile users. UX designing and user interactions have become relevant for designers and developers to absorb as an important skill-set. Of course tools such as FIG, Marvel etc. make life easier for designers and their customers.

2. INTERFACE DESIGNS ARE OUT! CONVERSTIONAL DESIGNS ARE IN!

Today the conversation has shifted to a predominant focus with the user rather than just the service or product. Do you really have the kind of information or data I am looking for as a user? This is the key that drives design today.

 Currently website design has a lot of user search based UX / UI design. With the facility of talking in mobile and Google search, voice interaction is also going to happen soon. By then designs have shifted their focus to allow users to make informed choices in obtaining information online or purchasing products. Mailers have also changed the way they interact with their users. The homepage design only provides information about the business line, but also displays panels of information about how the user can engage and make choices. Mere interfaces designed with a user focus are not sufficient and therefore conversational designs are meant to be lived and developed where interaction is intensified.

3. COLOUR, COLOUR EVERYWHERE!

Glad the colors are back !!!!… 2.0 pacing fast pastel tones with flat design, and flat light block colors are all good to go. Trendy, bright and organic shapes and colors are easily coded thanks to the developed CSS technology. Designers are getting more adventurous by throwing vivid and gradient colors into their UI designs. Gradient colors played a very minimal role in 2017, but 2018 flushes and warmer colors are back. Striking visual treatment is a must when designers think of delivering a design brand to their customer's online interactions.

As a website design company in Pune, which focuses on regional tastes, it can be a bit tricky for users to use bright and vibrant colors on their websites.

4. TYPOGRAPHY IS BOLD AND BOLD IS BEAUTIFUL

Wow there! The asymmetry in the design turned into just words. Fonts are suddenly in focus. Large and bold fonts with huge and colorful tag lines are definitely catching the eye of the user.

While the design gained prominence until the device trend arrived, today the content is at the center. Dealing with multi-level browsers and platforms such as Chrome, Windows Internet Explorer, Opera, Mac Safari, readability is very important. Font selection is very important. Thanks to Google fonts, we as designers get a myriad of options to have a website with clean, clean and crisp serif and non-serif fonts. Neo San serif fonts such as Dosis, Helvetica, Ariel, etc. are still kingpins. Serif fonts such as Georgia, Roboto etc. still have a hard time being powerful and attractive on websites.

Bold and LOUD typography are in vogue. Bold trends are seen in customized fonts because font accessibility is important for device-focused designs.

5. WOW! ANIMATIONS ARE BACK ALBEIT IN VIDEO ELEMENT FORMS

Yes, the animated stuff never went away. While the designers were unable to do with Flash a few years ago, CSS and Scripts had it out of the market a decade earlier.

With multi browsers playing the role of ruler, it has been almost 10 years that website design has been focused on how design can interact quietly with the user. The animated and story-telling format is back, with trends being a particularly responsive-focused design.

HTML 5 / css3, 5 Support for video elements to be embedded on the background is a path-breaking technique as far as website designers are concerned. Visual elements or graphics in stages are no longer attractive. What the WOW factor provides is the real-time real video of a service or product and has the highest user engagement. While the jpeg, jpg, png file formats still remain, SVG formats will play a huge role in crisping and clarifying images on web pages. Their vector properties make it highly scalable and popular for device designing.

Not very popular among the Indian crowd due to bandwidth technical problems, video embed elements are sure to catch up with website design companies in Pune.

Do you know what digital marketing is and how to grow your business with digital marketing?

 

Definition of Digital Marketing: The promotion and advertisement of businesses (products or services) and their brands using digital media or technologies mainly on the internet are called digital marketing. Digital media includes websites, social media (Facebook, Instagram, Twitter, Snapchat, etc.), radio, television, and mobile devices. To put it in other words, basically, any tool or medium used for marketing strategy, which is done electronically, is known as ‘digital marketing’.

Search engine optimization is a vital aspect of digital marketing. In this context, you can get access to a variety of digital marketing services in India, specifically, for instance, digital marketing services in Pune or online marketing company in Pune, offering the best SEO services to their credits. Print ads, direct mail, print directories, billboards, and posters are all advancing towards the digital direction and with tools like URL landing pages, QR codes, web banner advertising, online directories and text codes, classical marketing, and advertising always has a digital marketing relation.

Using digital media and marketing to grow your business and brands: Let’s take a look at how you can use the following 4 proven digital marketing tactics to grow your business and brands:

1.       Analyze your current SEO situation: If you already have a well-designed website for your business, it is incumbent to evaluate its health in terms of search engine rankings. SEO is an indispensable component of any comprehensive digital marketing strategy when it comes to optimizing your digital footprint. It takes at least six months to a year to see the outcome of your SEO efforts and so, make sure to have a long-term well-thought-out strategy.

2.  Create converting and valuable content: Content is the fuel you need to run your marketing campaigns and good content is essential for the online promotion of businesses, be it companies relating to the digital marketing services in Pune, online marketing company in Pune, or companies providing digital marketing services in India. From web copy and off-site campaigns to ongoing blog posts and ads, creating high-quality content will improve your chances of staying ahead of the curve. To perform well within search engines, it is necessary to optimize your content with targeted keywords without making your content spammy or robotic.

3.   Develop a healthy presence on social media: Social media marketing is a cost-effective way of creating brand awareness and accelerating business growth of, say, companies like digital marketing services in Pune, online marketing company in Pune, or companies offering digital marketing services in India. You can attract and engage your audience and customers/clients/users on social media to exchange messages directly. Social forums like Facebook also help businesses run through paid advertising campaigns to get quick results.

4.       Pay-Per-Click (PPC): PPC is a type of paid advertising that gives a major boost to companies’ leads and sales. Google Ads is one of the most popular platforms that allow advertisers to launch ads and pay a small fee each time someone clicks on their ads. It’s highly advisable to have a professional and proven digital agency, like an authenticated company providing digitalmarketing services in Pune, an online marketing company in Pune , or digital marketing services in India, which can manage all of your online marketing-related affairs under one roof. So, don’t hesitate to seek professional assistance if the need arises.

Summary: The all-pervading presence of digital marketing in the scenarios of business, startups, or established companies can never be undervalued and its rapid and sporadic growth in the recent few years has been phenomenal, to say the least. Digital marketing is a great stepping stone to grow your business and increase your brand value.

5 Digital Marketing Trends Making It Big 2020

 

Digital marketing has become an essential part of every brand's marketing strategy so that it can build a presence among its target audience. Furthermore, it is constantly changing with technological progress and innovation. As we step into a new decade, let us take a look at the digital marketing trends that are shaping the world of online marketing in the coming times.

Brainmine is the best digital marketing company in Pune, India As a digital marketing the agency we offer professional digital marketing services in SEO, SEM, PPC campaigns web solutions

1) Streaming Video Ad Engagement & Vlogging taking 2020 by storm

According to the IAB's 2019 Video Advertising Expenditure Report, streaming video advertising is required to happen in 2019, and the trend is likely to continue until 2020. Digital budgets have increased by about 25 percent in a year due to an increase in customer viewing habits.

Online viewers pay more attention to both advertisements and content when watching educational videos. In addition, viewership of videos on social networks, websites, Facebook Live and Instagram Live is 3x that of live videos, compared to those that are not live.

As discussed above, the videos are particularly live, involving a wider audience than other mediums. Thus, it explains the unstoppable success of channels like YouTube, Instagram Stories and Snapchat, video blogs.

Vlogs gain an edge over other types of video content such as short films and interpretive videos because of their ability to connect directly to viewers. The tone is direct and addressed to the viewer, creating a more personal and direct connection with the audience. Video marketing and vlogs continue to grow and diversify globally. The time of 2020 gave importance to video advertisements and digital marketing purposes.

2) Interactive content & emails

According to experts, ninety-one percent of consumers search for more interactive content online. And, with this concept in mind, the year 2020 is likely to draw their attention to what they want. AR / VR, quizzes, 360-degree videos, etc. are just a few of the many examples of online interactive content.

Email marketing is still one of the best channels in the digital marketing domain. However, it is observed that ROI is slowing down. Instead, to let it go, digital marketers are replacing it with a new approach and look. There is a rapid decline in plain-text email and newspaper. They are being replaced with vibrant, pixel-perfect emails that look attractive and interactive. Launched in 2019 and continuing into 2020, emails designed for this purpose not only look but act like web pages that have clickable links and interactions to improve the conversation.

3) Other social media channels taking the stage

Facebook shows a decline in revenue, despite its popularity and high earnings. Similarly, Twitter is also stabilizing. Even though they remain part of some essential digital marketing tools, alternative social media channels are growing at a fast pace. Social media channels such as Pintrest, Medium, Snapchat, and Reddit are new places for marketers to interact and connect with their brands connecting with millions.

4) The growing popularity of social media influencers

Influencer marketing has been a popular digital marketing trend for some years. Now at a stage where it has grown to become a preferred and viable medium for building a network, big-shot influencers are thriving on this business model. Not only that, with a massive follower base, all types of brands include them as a part of their digital marketing strategy so that they can engage with a larger customer base. The impact of social media is now considered a commodity. Whether the brand is a big brand or a small one, it is ready to leverage the power of mass followers that influencers bring with them. Effective marketing is expected to see continued growth in popularity in 2020.

5) Content Experiences shape Content Marketing strategies

Material experiences are the right mix of content with context. Why is it important if you ask? it is because; Every content shared online is similar to sharing an experience with the audience. It can be either a good or a bad one depending on various elements such as design, placement, environment and more.

For example, let us consider Coca-Cola's campaign - C Share a Cock 'which started in 2011 and continues till today. Consumers can easily personalize their bottles in their or someone else's name. This not only created a fun element, but also connected with consumers. The campaign went viral and people started sharing their photos with their personal bottles.

In simple words, the content experience is focusing on the entire user experience when consumers engage with the content. Thus, formulating their 2020 digital marketing strategy, marketers will think holistically and plan an engaging brand experience for consumers.

One of the biggest game-changers of 2020 will be emerging technology for the digital marketing sector. From 5G technologies to new developments in AI and a string of connected devices, all these will change the way consumers engage with any form of communication. Thus, what will be interesting to see is that the digital marketing trends of 2020 will be quite humane as well as mechanical. Although the focus will be on connecting with the audience on a human level, this mode will be of automation. Thus, let us wait and see how this paradox will shape the digital marketing landscape in 20