How many times a day do you give a quick scroll through your Facebook or Instagram feed? More than 2 to 3, at least? Social media has become an essential part of our routine. From being connected with our friends to sharing the most important moments of our lives, social media has started playing an important role. In a case of clicks, we get a sense of everything happening in the world around us. The advent of technology and easy access to the Internet has given a power to the development of social media platforms, opening up a profitable world of social media marketing in which taking your brand or product to a global audience is less time consuming and comparatively it's easy. Thus, with the help of such online platforms, social media marketing company in Pune and around the world are giving brands a chance to recreate their marketing game.
Power with social media marketing
When we talk about marketing, our idea immediately becomes a staple of traditional styles of promotion such as print advertising, hoardings, flyers or pamphlets, TV, newspapers, radio, etc. All these are successful in creating brand awareness by reaching a wide audience. As well as achieving ROI over time.
But, what if you have the power to double the audience at a lower cost than offline marketing? Sounds like a plan, isn't it? Okay, that's the power that social media marketing holds: reaching the world in just a few clicks!
Global digitization has taken marketing to a whole new level. From start-ups to experienced brands, every business is trying to leverage this immense power of social media marketing and create a win-win strategy that will make their brand the talk of the town.
What makes social media marketing so attractive and effective?
Meet your customers here- One of the biggest plus points of marketing on social media platforms is that most of your target audience is also a part of it. Most of them either already have an account on Facebook, Instagram, Twitter etc. or will create one in time. In addition, the large amount of time spent by individuals on social media platforms makes it an attractive location for marketers. Experts suggest that there are around 3.48 billion social media users in 2019, and the number is steadily increasing.
Listening to yourself - To ensure that your brand message is delivered correctly to your target audience, social media marketing companies design a marketing strategy based on purpose. Social media platforms provide an opportunity to communicate your brand message both formal and informal. However, determining the suitability of the platform depends on your messaging line and your target audience. For example, for Facebook, Instagram and Twitter, you can use an informal style of message delivered creatively. Conversely, if you are marketing through Linkedin, your message will have a more formal and to-the-point tone, and your audience will likely work professionally related to different levels of hierarchy. To listen to yourself, choosing the appropriate platform is as important as choosing your style of communication.
Cost-effective for your pocket - One of the biggest reasons you have to choose social media marketing for your company or brand is that it allows you to reach your desired result in a pocket-friendly manner! Creating and publishing content on social media, interacting with followers, builds goodwill and brand trust while increasing traffic without investing too much money. According to HubSpot, 84% of marketers were successful in generating traffic, with six hours of effort on social media per week. Depending on your goals, running ads on Facebook, Twitter or LinkedIn can be a lot more cost effective than offline marketing. No matter your budget, marketing on social media channels can help your brand benefit the audience in an organic (non-paid) way, which is not an option in the case of offline marketing.
Scope for high conversion rates - According to HubSpot, social media has a 100% higher lead conversion rate than outbound marketing methods. In addition, every follower you follow or interact with is a potential lead you can turn into a happy customer. As your followers grow, so does your brand presence around the world, without spending a marketing budget.
Social media marketing is a smart and effective way to take your brand to everyone who owns a smartphone. Not only this, you can also track and manage the progress of your online marketing campaigns and modify them according to the changing marketing trends without any hassle. To help you plan, execute and track your online marketing plan to enhance your brand presence, you can hire a social media marketing company in Pune or any other city suitable for you. So, create a winning marketing strategy and make your brand the talk of the town. All
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